With the new deal and under the terms of the agreement, Soft2Bet will directly integrate all Betsoft games – including player favourites and exciting innovations in the Slots3TM Series – across ten casino brands, reaching regulated markets throughout Europe and the Nordic countries.
Headquartered in Malta, Soft2Bet is growing rapidly. From a starting headcount of 3, the company has expanded to more than 100 employees in just two years, boasts an affiliate network 2,500-strong, and now turns over in excess of €9 million annually. Fittingly, for a company whose motto is “Win with us,” Soft2Bet’s 7 Stars Partners initiative was earlier this year named Best Affiliate Programme at the EGR Operator Awards.
Annamaria Anastasi, Marketing Director at Betsoft:
The agreement also paves the way for further content integration over time, with brands like Alf Casino, Campobet and other upcoming Soft2Bet propositions all poised to benefit from new Betsoft releases as they reach the right regulated markets.
Soft2Bet CEO, Boris Chaikin: