LeoVegas launches BetUK

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The LeoVegas Group improves its offering in the UK market with the launch of BetUK as a new sports betting brand.

BetUK will be LeoVegas Group’s first brand with sports betting as the primary focus. The launch will include sponsorship of the football club Swansea City AFC, for which BetUK is the official jersey sponsor.

Gustaf Hagman, LeoVegas Group CEO, said:

“Since its start LeoVegas has adhered to a successful, global brand strategy. In larger markets this can be complemented with a local multibrand strategy.

“The UK market is very large and mature, which creates scope to work with more brands that attract different types of customers. We are now taking the next step and launching a brand that has sports betting as its primary focus. BetUK.com is a premium domain with a very strong link profile that ranks high on Google and other search engines. It is a very exciting move, and I am convinced that it will be a success with strong and sustainable growth.”

About LeoVegas Group:

LeoVegas was founded in 2012 by Gustaf Hagman and Robin Ramm-Ericson based on the realization that smartphones will revolutionize the world and have since incessantly worked on creating the greatest gaming experiences on mobile devices. Today, LeoVegas Group has more than 700 employees and is one of the leading mobile gaming companies in Europe.

LeoVegas launches BetUK was last modified: August 29th, 2018 by CasinoNews.Today
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Source: InterGame