Kindred Group has announced the company has formally applied for a licence to start operating betting and online gambling services in Sweden.
After receiving the licence Kindred will have the opportunity to compete on equal terms in Sweden, strengthening the company’s commitment to Swedish customers.
Since the company establishment 20 years ago, Kindred Group has has fought for a gambling regulation in the country, to ensure its customers a safe and secure gambling environment.
A critical step in this direction was taken in June this year when the country’s Parliament voted to re-regulate the gambling market.
Kindred has formally applied for a licence to begin operating betting and online gambling services within the country which is in line with Kindred Group’s long-term strategy to operate in locally licensed markets.
At the end of Q2 2018, 43 per cent of the company’s gross winnings revenue was generated by locally regulated markets.