Kindred applies for Swedish licence

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Kindred Group has announced the company has formally applied for a licence to start operating betting and online gambling services in Sweden.

After receiving the licence Kindred will have the opportunity to compete on equal terms in Sweden, strengthening the company’s commitment to Swedish customers.

Since the company establishment 20 years ago, Kindred Group has has fought for a gambling regulation in the country, to ensure its customers a safe and secure gambling environment.

A critical step in this direction was taken in June this year when the country’s Parliament voted to re-regulate the gambling market.

Kindred has formally applied for a licence to begin operating betting and online gambling services within the country which is in line with Kindred Group’s long-term strategy to operate in locally licensed markets.

At the end of Q2 2018, 43 per cent of the company’s gross winnings revenue was generated by locally regulated markets.

Henrik Tjärnström, CEO of Kindred Group said:

“It is very satisfying that we finally can take this important step towards fair and equal terms within the Swedish market, competing on the same level as other operators. Kindred has always applied great effort to understanding what our customers want, giving them a great experience in a safe and secure environment with the highest responsible gambling standards.

What is even more pleasing is that we can extend our commitment to Swedish society through different sponsorships and partnerships. Already in the days following the Parliament’s ruling in June, we have demonstrated our ambition by signing a twelve-year sponsorship deal with the Swedish Elite Football Association.”

If the licence shall be granted, Sweden will become the company’s 13th locally licensed market.

Kindred applies for Swedish licence was last modified: August 13th, 2018 by CasinoNews.Today