LV Bet and German Ice Hockey Federation have entered into a partnership.
Under the terms of the one-year agreement, LV Bet will be an official partner of both German Ice Hockey Federation and the German national ice hockey team.
LV Bet will now benefit from in-arena branding placement and receive tickets to matches.
LV Bet business development manager Marek Czekalla said:
As a leading sports betting company, LV Bet aims to become a global brand that represents excellence in gaming and sports. Therefore, the partnership with the German Ice Hockey Federation is another step for us.”
Robert Schütt, head of marketing at the German Ice Hockey Federation, added:
The commitment of LV BET shows the increasing attractiveness of the national ice hockey team in recent years. For advertising partners from all industries, we offer tailor-made packages in our hockey-typical, authentic environment.”