Digital platform specialists to the online gaming industry, Bede Gaming enters South Africa after the company has signed a landmark deal with Sun International.
Under the terms of the agreement, Bede Gaming entered South Africa and will become the group’s preferred online gaming technology partner. Bede will license its flexible platform to Sun International to provide sports betting to customers exclusively in South Africa.
Sun International will leverage the Bede platform to support its digital growth ambitions in the market, also its leading Sunbet brand.
Bede establishes itself as the number one choice for operators looking to grow quickly in the digital arena. Bede’s flexible platform is supplier agnostic and has proven its ability to integrate quickly, giving operators an extensive choice of suppliers.
Anthony Leeming, CE, of Sun International, remarked:
“To leverage in the digital environment we require a flexible platform that will allow us to deliver the world-class experience which our customers expect.
“For this reason, it was an easy decision to partner with Bede, which has enjoyed significant success in other markets.
“The team has been a pleasure to work with and we are excited to continue our partnership.”
Michael Brady, CEO of Bede Gaming, said:
“To enter the South African market with such a respected name as Sun International really underlines our commitment to grow Bede’s footprint in global regulated markets.
“We have been selected by Sun International because we offer a flexible platform and lightning fast integrations that have proven successful in multiple jurisdictions.
“Operators are demanding greater speed and flexibility, which is something we are able to deliver.
“We look forward to building a long and mutually beneficial relationship with Sun International, and will continue to build upon our market-leading offer.”