SmartBets enters Swedish market

Casino News Today Online

Odds comparison site SmartBets went live in Sweden.

The expansion of SmartBets’ services will establish the company as the first customisable odds website in the Nordic country.

The platform is available in several languages, including English, Danish, Italian, German and Swedish.

Thomas Høgenhaven, chief strategy officer for Better Collective, the producer of SmartBets, said:

“We’re excited to expand the SmartBets brand even further, especially in the Scandinavian market, which is why launching in Sweden was seen as a logical step,” 

Meanwhile, the company has expanded its offering in the UK market by adding horse racing to its services.

The new offering will be integrated into the Smarfeed on the UK SmartBets website, with users now able to bet directly through SmartBets instead of switching between bookmakers to back their horses.

Høgenhaven added:

“The UK has always been one of our focus markets, so following football with horse racing was a natural move,” 

“SmartBets will continue to add new sports to the platform as it develops, as well making them available in all our language markets.”
SmartBets enters Swedish market was last modified: July 7th, 2017 by Casino News Today