The Louisville, Kentucky-based distributor of international horse-racing content and subsidiary of Australian wagering operator Tabcorp, Sky Racing World increases Saturday night offering from three Australian Racing meets to four for North American fans.
Saturday, July 15th will mark the first week of fourth track availability and responses to the growing popularity of Sky Racing World’s Australian Thoroughbred Racing product in the North American market. The fourth meet will have a tote track code of AUD.
The new Saturday night offering will provide heightened levels of fun and excitement for loyal horse-racing fans on Saturday nights. Sky Racing World has also ambitious plans for the months ahead. As Australia’s high-stakes Spring meetings are rapidly approaching, Sky Racing World is exploring the potential of expanding to daily offerings to help celebrate the action. The Spring meetings, which are available from September through November, will feature an array of exciting events, including the Cox Plate, Victoria Derby, and the race that stops a nation, the 2017 Emirates Melbourne Cup.
News of the fourth track follows an eventful first half of 2017 for Sky Racing World, during which it fulfilled on several key initiatives. In March, it was announced that an expanded partnership with TVG, the California-headquartered racing-focused TV network and advance depositing wagering (ADW) site, would see it increase its coverage of Australian Racing on TVG and TVG2. That was followed in June by the integration of new graphics for Sky Racing World’s simulcast Australian horse-racing content to North American ADW sites, tracks and OTBs.
Finally, last week, Sky Racing World announced a partnership with the Korea Racing Authority to distribute horse-racing content to ADW sites throughout the Americas and Europe, commencing August 5th, 2017.