Yggdrasil deals with GVC Holdings

Yggdrasil deals with GVC Holdings to enter Italian market

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Yggdrasil deals with GVC Holdings’ Italian-facing gaming brands to integrate its video slots directly into the operator’s bwin.it and Gioco Digitale websites.  Yggdrasil Gaming announced that it was going to enter the Italian market back in January.

Since Yggdrasil deals with GVC Holdings to enter the Italian market, Yggdrasil’s portfolio of award-winning HTML5 games will be offered in the country for the first time. Thanks to the deal the developer will continue to grow its business across Europe. What is more, as Yggdrasil deals with GVC Holdings, the developer will be able to expand its geographical reach next to an operator with great expertise in the region.

For the start, 11 games will be certified under Italian regulations and they are to go live early in the second quarter of 2017. bwin.it will go live with titles such as Dark Joker Rizes, Vikings Go Wild and Nirvana.

Apart from Yggdrasil’s content, GVC’s Italian operations will also get access to Yggdrasil’s collection of in-game promotional tools, BOOST™, such as the recently-launched Missions feature, together with the social sharing tool BRAG.

Fredrik Elmqvist, CEO at Yggdrasil Gaming:

“We are thrilled to have joined forces with an operator as big and as respected as GVC to enter the Italian market.

“We will provide GVC’s Italian operations with a premium gaming platform to initially offer eleven certified games with a view to providing many more as the partnership develops.

“We have grown our footprint across Europe this past year. This is the latest in a long line of big deals, and shows the progress we are making and just how desirable our games and in-game promotional tools have become.”
Liron Snir, Chief Product Officer at GVC Holdings:

“Our mission is to offer our players the widest possible range of quality games.

“Yggdrasil titles have taken the market by storm and it is a great step for us to be able integrate this first-rate content into our Italian offer. What’s more, their in-game promotional tools are genuinely innovative, particularly the BRAG feature which was a real draw for us.”

Yggdrasil’s Italian portfolio consists of a wide range of popular casino games, like: Bicicleta, Vikings Go Wild and Seasons.

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The games are integrated via iSENSE 2.0 HTML5 framework which enables simultaneous launches on desktop and mobile.

Yggdrasil deals with GVC Holdings to enter Italian market was last modified: March 16th, 2017 by CasinoNews.Today
Source: Yggdrasil