Phoenix Raceway and funwall

Phoenix Raceway and FunWall team up to bring social gaming to motorsports industry

CasinoNews.Today Land Based, Online

A subsidiary of the International Speedway Corporation, Phoenix Raceway announced that FunWall has inked a letter of intent to bring FunWall’s proprietary mobile social gaming platform to the motorsports industry.
With this deal, the track will be the first motorsports venue to bring social mobile gaming that is fully integrated into the race day experience.

Bryan R. Sperber, President of Phoenix Raceway:

“We are excited to offer even more to our fans as part of their race day experience through FunWall’s revolutionary technology. This partnership combines the attraction of mobile gaming with the excitement of live motorsports entertainment creating a unique and engaging platform for our fans.”

FunWall’s innovative technology will provide Phoenix Raceway with the chance to change fan communication by turning one-way communication channels into intelligent, two-way fan experiences. This deal provides the chance to entertain the race fan at each Phoenix Raceway event with fun tournament games.

Steve Ridley, CEO of FunWall:

“FunWall makes the vital audience connection by combining fun and incentives into the same experience. Phoenix Raceway is the perfect partner to help us pioneer the power of mobile social gaming into the dynamic world of motorsports.”

FunWall will use its new proprietary “GeoGame” platform, that enables Phoenix Raceway to supply fans specific games and competitions based on the user location within the facility. The tool unlocks the chance for fans to interact with one another and with Phoenix Raceway partners in given locations. They have the chance to be awarded unique experiences or prizes based on the specific location that they are visiting at that time.

READ THIS  Nolimit city deals with Kindred Group (previously Unibet Group)

FunWall’s mobile gaming app will be offered in key areas of the Raceway. Moreover, it will be fully available to race franchises, sponsors, race teams, and concessions, making social mobile gaming a key engagement tool for anyone looking to maximize their experience on race day and beyond the race track.

Phoenix Raceway and FunWall team up to bring social gaming to motorsports industry was last modified: February 27th, 2017 by CasinoNews.Today