MGM Resorts joins forces with BCLC to license GameSense program

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MGM Resorts International will be advising its customers across North America to game with sense. MGM Resorts has teamed up with BCLC, British Columbia’s provincial gambling corporation, to license its responsible gambling program, GameSense. MGM wants to have GameSense fully integrated into all of its properties across the U.S. within the year.

The news that MGM Resorts joins forces with BCLC was announced at the fifth annual New Horizons in Responsible Gambling Conference in Vancouver, B.C. This is the first time a program like this is being licensed by any commercial gaming company in North America.

Jim Lightbody, BCLC President & CEO:

“We believe it’s our role to take the lead in providing better responsible gambling programming that supports our players, helps reduce harm and strengthens the gaming industry as a whole. We are thrilled MGM Resorts recognizes the value of our GameSense program, and wants to align with us to further the positive role it can play in reducing gambling-related harm.”

GameSense was introduced by BCLC in 2009 and it is an unique, player-focused responsible gambling program that wants players to adopt behaviors and attitudes that can reduce the risk of learning gambling disorders.

MGM wants to adopt GameSense to boost awareness and education about responsible gambling for players and guests. In doing so MGM is raising the standards within the industry.

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Alan Feldman, MGM Resorts International Executive Vice President of Global Industry Affairs:

“MGM is excited to adopt the GameSense platform and to form this dynamic research enterprise. Our vision for GameSense is to transform the guest experience at our properties by providing a program that is rooted in enhanced customer service, player education and leading research.”
MGM Resorts joins forces with BCLC to license GameSense program was last modified: February 24th, 2017 by CasinoNews.Today