The company CASEXE took part in ICE Totally Gaming 2017, an international exhibition held in London on February 7-9. You may see photos of CASEXE at ICE 2017 on the official website. During three days of presence of CASEXE at ICE Totally Gaming, the company managed to hold around 150 business meetings, conclude a couple of contracts and negotiate further partnership deals. Looking back at the results of the said event, the company has enlarged its list of media partners and estimates its general performance at ICE as highly beneficial.
CASEXE held 20 appointed meetings, which resulted in three deals for online casino development. In order to continue the process of optimization that would unite all regions of CASEXE operation under a single payment system, its specialists negotiated several partnerships with representatives of 20 payment systems.
During the presence of CASEXE at ICE 2017, the company’s team had a chance to meet its long-standing partners and renowned gaming content providers, including Betsoft, Endorphina, Amatic, Tom Horn, etc. At these meetings, colleagues discussed various strategies of further partnership, as well as analyzed contracts with potential satellite partners like Play’N Go, Genii, Yggdrasil, Evolution Gaming, etc.
The ICE exhibition turned out to be beneficial while it comes to conducting negotiations with some of the betting software providers. The specialists outlined a couple of new betting projects based on CASEXE platforms to be launched during 2017.
Promotion and development of affiliate programs with the purpose of their further improvement and optimization appears to be one of the most important tasks of the company. For this very reason, CASEXE’s team met such operators as PartnerMatrix and NetRefer in order to estimate the potential possibilities of integration of individual affiliate programs into the platform, as well as to boost general functionality of already existing affiliate programs.
This international exhibition gave CASEXE the possibility to study trends and tendencies of the current online gambling market. The participants of ICE Totally Gaming took note of such modern trends as VR/AR technologies in casinos. It is necessary to mention that some of the products of this kind were exhibited at ICE. Moreover, VR/AR matters were extensively raised in speakers’ presentations at ICE VOX.
CASEXE’s team is looking forward to improving and promoting its VR/AR projects in order to strengthen its positions on the market by presenting itself as a truly groundbreaking company.
Note, please: ICE Totally Gaming 2017 was held in London and hosted at ExCel expo center with a total area of 40 925 m2, kindly provided by Clarion Events. The venue called upon 577 representatives of regulatory authorities, 51 managers of international trading organizations and public authorities.