GVC deals with Beehive to go live with Beehive’s marketing platform and tools.
Since GVC deals with Beehive, Beehive will provide its solutions to GVC’s Playtech brands, focusing on automating and optimising its multi-channel promotional campaign.
GVC will get access to Beehive’s data-driven marketing suite, that will give the firm a chance to target individual players with personalised marketing offers.
GVC chief product officer Liron Snir:
Adi Dagan, founder and chief executive of Beehive, added:
About GVC Holdings PLC
GVC Holdings PLC is a leading e-gaming operator in B2C and B2B markets. The brand has four business sectors with a number of brands; Sports labels (bwin, Sportingbet, gamebookers), Gaming labels (partypoker, partycasino, Foxy Bingo, Gioco Digitale, CasinoClub), B2B and non-core assets. On 1 February 2016.GVC acquired bwin.party digital entertainment plc. The Group, headquartered in the Isle of Man, is a constituent of the FTSE 250 index and holds licences in over 15 countries.
Beehive is a leading provider of iGaming software solutions. They build revolutionary products that drive their partners to constant growth. The company was established in 2010 in Tel Aviv. Since then they have developed tailored products for their clients’ needs.