All gaming operators who look for further player retention will be glad to use new functionality from Finnplay.
The new functionality from Finnplay provides gaming brands and operators with a chance to deploy free spins to a particular player or group for given games. Due to this fact, the new functionality from Finnplay allows operators to target specific players and to minimize the overall marketing bonus costs as it rewards only those players who the company wishes to target. The functionality is based on different criteria like device, country and affiliate.
Martin Prantner, chief executive of Finnplay:
“Our clients operate in an increasingly competitive environment where acquisition costs are increasing, along with more emphasis on yield management of the player.
“Marketing teams require more functionality within the platform and our player retention feature is designed to help operators achieve their commercial KPI goals. It also acts as a means to differentiate and personalise gaming content to players, who can easily see all the free spin campaigns they are eligible for and can find out easily the games they can use the free spins for.
“It’s a win-win situation for both parties of which our free spin feature is available for Betsoft, Airdice, OGS and Netent games within the Finnplay gaming platform.”