GTECH and Genera Networks have signed an agreement to offer Genera’s Nabor™ (“Neighbor”) geolottery game to GTECH customers. Nabor offers lotteries an opportunity to launch a modern draw game that increases revenue and attracts new players.
Nabor gives players a unique social experience of winning with their community and their neighbors. Players participate in a simple lottery raffle where their home address acts as the lottery ticket. Once a jackpot winner is drawn in the random raffle, secondary prize pools are awarded among players who live the closest to the original winner.
The agreement with Genera Networks enables GTECH to provide the Nabor game to GTECH World Lottery Association customers. Genera Networks is a Swedish provider of innovative lottery formats.
Stefano Monterosso, GTECH Senior Vice President of Lottery Product Marketing:
Maria Sandell, Genera Networks CEO:
The game was launched by the Finnish State Lottery, Veikkaus Oy, as “Naapurit” — Finnish for “The Neighbors” — in 2014, and as “Nabolaget,” or “The Neighborhood” by the Norwegian State Marketing News Lottery, Norsk Tipping, last month. In both countries, players have responded enthusiastically, leading to an increase in sales in the draw games category.
Olli Sarekoski, Veikkaus Executive Vice President:
Norsk Tipping became the first to launch the game together with a major TV studio during primetime.
Torbjörn Almlid, Norsk Tipping CEO: