With the final William Hill’s results of 2014 to be announced on 27th of February, now we can take a look at fresh data released by the company in the trading statement.
As the key highlights of the past 52 weeks of 2014 the company names the Group’s net revenue up 8% and the operating profit up 11% to c£371m and both Online and Retail year-on-year gaming growth in Q4. They also underlined the US profits that were beyond their expectations both in Q4 and full-year.
William Hill noted the importance of Australian quarterly profit growth that benefits from positive margin swing. The company also mentioned the continuation of their efforts to build responsible gaming facility ‘Set Your Limits’, cooperation with Senet Group on advertising campaign and promoting the responsible gambling week planned for 26 January to 1 February.
James Henderson, William Hill CEO: