Playtech has entered entered into a long-term partnership with automated real-time personalization and optimization solution Dynamic Yield.
The agreement will see Playtech provide Dynamic Yield’s platform to gaming operators, which will allow them to personalize and optimize players’ experience.
The technology helps improve campaign performance by displaying real-time personalised banners on advertising and affiliate networks and automating landing page creation to best fit a player’s location, device, live events and playing history.
Playtech said this will deliver a “significantly enhanced gaming offering” and, in return, will allow operators to maximise revenues and return on investment.
Playtech customers will be able to access the system in a number of ways, all of which Dynamic Yield said are focused on player engagement retention, satisfaction and overall revenue.
Liad Agmon, Dynamic Yield’s CEO:
Shay Segev, Playtech’s CEO: